The goal was to generate buzz, communicate ease of use, and establish the product as a daily ritual for health-conscious consumers. To support the launch, I created a series of four optimized video ads for social platforms including Meta, Pinterest, and TikTok. Working with raw footage from a client-led shoot, I crafted visual narratives showcasing product usage: from powder-to-water moments to consumption and lifestyle integration.
Each version featured tailored pacing, curated music, and intentional variation to prevent creative fatigue and extend campaign reach.
The final assets transformed raw clips into engaging, high-impact visuals that energized the brand’s product launch—earning enthusiastic client feedback and driving strong engagement across all platforms.
