I led motion design for the campaign, working from hours of custom-shot lifestyle footage. The creative objective was clear: position chlorophyll stick packs as a top-of-mind, daily essential—perfect for travel, work, or wellness routines. Through precise shot selection, dynamic pacing, and color-rich editing, I crafted a suite of video assets that highlighted the product’s ease of use, uplifting benefits, and crisp, clean taste.
The visual language leaned into themes of refreshment and energy—bringing together lush greens, smooth transitions, and sparkling overlays that visually evoked hydration and clarity. These elements, combined with a vibrant soundtrack, helped position the product as both approachable and aspirational.
The campaign delivered high engagement and strong sales lift across platforms, helping to establish chlorophyll stick packs as a breakout hero within the brand’s wellness lineup.
