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SOCIAL & WEB MARKETING:  HERO CAMPAIGNS

Find Yourself in Samsung

A cross-platform campaign highlighting the seamless integration across Samsung's ecosystem of products—from smart fridges and watches to speakers and digital frames.

for Samsung

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I was brought on to animate two video assets, crafting snappy transitions and smooth visual continuity to echo the campaign's core idea: your content moves with you. Centering the user’s photo as the visual anchor, I translated the fluid experience of switching between devices into a cohesive, motion-driven narrative.

The creative challenge was to communicate technical functionality through emotionally resonant storytelling. I leaned into playful pacing, dynamic scale shifts, and intuitive visual metaphors to make the experience feel natural and engaging—ensuring the brand’s innovation stayed front and center while remaining user-focused.

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© 2025   Tatiana Rubas   All Rights Reserved

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