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This new visual direction became the foundation for the brand’s broader identity, with Be More Earth evolving into a key pillar of Nature’s Sunshine’s visual and tonal strategy. I extended the system into UGC-style video content, adapting the aesthetic for native formats and platforms—ensuring cohesion across brand storytelling and community engagement.
I developed animated and static assets for Meta and Pinterest, using vibrant organic textures, flowing powder, and blooming botanicals to express the brand’s connection to the earth. I also created custom soundtracks to deepen mood and storytelling.
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