SOCIAL & WEB MARKETING: HERO CAMPAIGNS
Made For More
for Nature's Sunshine
Launched at the start of the New Year, Made for More spotlighted five of Nature’s Sunshine’s top-selling supplements—each aligned with a specific wellness goal: more energy, more calm, more nourishment, more presence, and more refreshment.
The campaign met customers in a moment of motivation, helping them translate their New Year’s resolutions into tangible next steps.
I animated a series of product-driven videos, each crafted in a unified visual style but uniquely paced to reflect its product’s benefit—gentle and meditative transitions for More Calm (Ashwagandha), sharp and energizing cuts for More Active (Energy Boost), and so on.
I also curated music tracks tailored to each product’s mood, reinforcing the emotional tone of the storytelling. In addition to motion, I collaborated on the design and production of static assets to extend the campaign’s reach across social and digital platforms.
