I animated a series of vibrant, story-driven videos featuring whimsical illustrations layered over lifestyle and product imagery. We partnered with external illustrators to develop a bright, expressive visual language that stood out on social channels. I worked closely with voiceover artists to ensure each product story had a unique tone, pacing, and message—then carefully selected and mixed music tracks to complement the VO, balancing clarity and emotion.

The campaign spotlighted five key supplements promoting immunity, digestion, mental clarity, vision, and stress support—offering thoughtful solutions for parents “going back to school” alongside their kids. In addition to motion assets, I collaborated on a full suite of static creative for both social and web, all aligned to the campaign's distinctive look and feel.