The campaign’s objective was to quickly and effectively showcase Galen’s commitment to meeting students where they are, reducing barriers to education, and preparing future nurses to thrive. I created four social-optimized video ads built around real campus footage featuring Galen’s students and faculty.

With a warm, authentic tone, each asset conveyed the spirit of the school—happy students, passionate instructors, and a shared sense of purpose. Edits were designed for high engagement across platforms, with curated music and dynamic pacing that reinforced the message of immediacy and empowerment.