The custom logo design is inspired by the agency’s name and mission—featuring a stylized mountain peak that doubles as the letter “M,” a subtle nod to the brand’s ambition and dual "M"s in Summit.
To support their ongoing marketing needs, I developed a cohesive brand system including social templates, stationery, and merchandise—designed for clarity, consistency, and ease of use. I also implemented an AI-assisted Canva template system, empowering the team to generate branded content in-house. With tailored guidance and training, this solution drastically reduced their creative costs while preserving visual cohesion—making scalable design accessible to a growing small business.
FitLife serves as a comprehensive tool for tracking your lifestyle habits and reaching your wellness objectives. Utilizing advanced algorithms, it allows users to log, monitor and assess their fitness, nutrition, sleep, and hormonal changes, helping them recognize patterns and attain a clearer understanding of their wellness journey, eliminating uncertainty.
I crafted the logo from scratch and showcased its application on branded merchandise, the mobile app, and stationery. Additionally, I created a complete Branding Guidelines for this project.
